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Charles Dickens’s Five Rules of Compelling Copywriting
Image via Wikipedia Famed adman Charles Dickens (Oglivy stole everything from Charlie) started out as a struggling copywriter in London, at one point so desperate for work he scribbled his business...
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Polished Heads Mean Cleaner Writing
C. Wainwright, Sans Locks but w/Lots of Love Quick updates: I’d posted here earlier about Colleen Wainwright’s leadership in trying to raise 50K for WriteGirl, the L.A. program that instructs high...
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How to Keep Your Tribe Alive Even When They’re Dead
Emotional connections, particularly ones along bloodlines or long timelines, make for the strongest loyalties. Even if Uncle Leroy is always nipping at the cooking sherry and his nose hairs now seem...
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Mark Twain’s 10-Sentence Course on Branding and Marketing
Yeah it’s real, and it’s on my bicep. Lucky that cigar isn’t lit. I’ve discovered the secret of good writing: write about a famous writer, and use his actual words to build all the basic layers—and...
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